In the article that I chose, I decided to look not just at Network TV but also how social media impacts it. So I found a really interesting article on how Network TV and Twitter are making history. On the 6th of October, TechCrunch.com published the article by Catherine Shu that documented how Nielsen Ratings is preparing to publish their first report on rankings based solely on Twitter buzz. But, not to be outdone, Facebook is beginning to send reports out on what people are talking about during the last week, in regards to what they are watching.
What I found interesting, was that although Facebook has MANY more users than Twitter, it still isn’t able to measure what people are talking about as well as Twitter can because they can see retweets, original tweets and replies. This brings up the new buzzword, “second screen” and is something that you are starting to see more and more when watching TV shows. A good example is The Walking Dead (or is my good example)…when a new episode airs, they prompt you to go to (I’m not sure what the web site is because I don’t do it but I know they do it) and follow along while watching the episode. This prompts chatter across social media and is something that Nielsen realizes they need to start watching outside the “box” of how they used to measure viewership. This is good news for a lot of TV shows that may not be rated high according to Nielsen but have a HUGE fan base. The examples in the article are nice but for me, personally, I would think something like this would help shows in the past, like FireFly.
You can find the article here: Network TV and Twitter
Hope you found this information as interesting as I did!